Is your email list ready for the holidays?

Yes, this is certainly the time of year for spreading good cheer, but before you email out holiday greetings to all your customers, have you asked yourself if your email list is up to the task? Good tidings do not necessarily yield good results, especially when using an old, unengaged email list. In fact, according to Act!, the average distribution list suffers around 25% decay each year, meaning that a quarter of the emails sent to those lists will bounce. Over time that decay will worsen and
Top nine tips to making great web forms

Web forms are great for businesses because they allow them to collect and manage information from their website visitors in an easy and efficient way. A well-constructed web form can help businesses achieve the following:  Generating leads and contacts Conducting market research and user feedback to improve products or services. Providing e-commerce opportunities to sell products or services online. Automating workflows and processes by routing data to the appropriate person or system
How to effectively market your business for less than $500 per month

Marketing your small business effectively can be challenging, especially if you have a limited budget. However, there are some strategies that you can use to promote your products or services without spending a lot of money. Here are some ideas, ranked in no particular order, for promoting your business for less than $500 a month - combined: Fuel word-of-mouth marketing:  The old-school and most basic form of marketing is still an effective way to market a business. It begins with a
Seven tips for implementing effective surveys in your business

Understanding your customers is key to knowing how to serve them and what to sell them, and surveys can be an effective tool in harvesting customer feedback and insights. However, there are many factors that can affect the quality and effectiveness of a survey, such as the design, the wording, the format, and the length of the questions. The following is a list of some of the things to consider before using surveys for your business: The mode of data collection: Choosing the right medium for
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